MICRONIQUE'S CRM LINK FOR SOLOMON IV

1-800-Sold-Out is a decade-old company specializing in hard to find tickets for events in the New York City area. This is the company that will find the front and center ticket to a sold out show or behind the plate seats to a Yankees playoff game. These tickets are acquired through a variety of avenues, including contact with season ticket holders to particular venues as well as other ticket brokers. 1-800-Sold-Out has had Sages's Enterprise Edition CRM software and Micronique's CRM Link for Microsoft Solomon since June of 1997. The integrated system is on the desk of each of the company's 20 employees with 12 of them actively using Micronique's CRM Link on a daily basis.

Sages's Enterprise Edition CRM software was chosen for its customizing features while maintaining its off-the-shelf economic value and ease of installation and use. Micronique's CRM Link has provided the first integrated solution the company has had. Together, they have created a powerful system that has increased 1-800-Sold-Out's efficiency, allowing the company to handle over four times the sales volume with no added staff.

According to Director of MIS Brian Polk, Micronique's CRM Link has enabled 1-800-Sold-Out to conduct daily activities with greater efficiency. "Before Micronique's CRM Link, our sales people took orders on paper. Everything had to be input manually into the contact manager and the accounting system separately and then the data had to be reconciled. Now our sales people enter the orders as they take the order. Information is written to both databases, eliminating the double entry and reconciliation processes. We have been able to forego a lot of printed reporting because everything is right there in the system and anyone can view the information using their computer."

Brian explains the tremendous benefit 1-800-Sold-Out has received from its use of Micronique's CRM Link. "Our business has tremendous peaks in sales volume. During busy months in the past, we would struggle to do $200,000 in sales because we simply could not handle the volume. We had to turn away business. Micronique's CRM Link has streamlined our system allowing us to handle much more business. This month, we will do over $820,000 in sales with no backlog of paperwork. We have been able to do this without hiring additional staff. It's business as usual."

With the greater sales capacity Micronique's CRM Link has provided, 1-800-Sold-Out is looking to grow its business. Our CRM software has helped 1-800-Sold-Out increase its marketing efforts. "With Our CRM software's mail merge function, we are now able to put ourselves in front of 20,000 interested customers quickly and cost effectively. The CRM software tells us which customers are interested in sporting events, concerts, or shows. We use this to send targeted mailings to announce upcoming events our clients may be interested in. This is a real benefit that we did not have prior to Having CRM software."