MICRONIQUE'S CRM LINK FOR MAS 90

Majestic Enterprises produces herbal health products marketed under the name Silver Sage. The company sells to retail outlets, health practitioners, and health spas across the United States . Majestic has been a Micronique's CRM Link user since 1994.  

A longtime MAS 90 user, Majestic had been using ACT! contact management software. These two databases were not linked, causing difficulties for Majestic's staff. MIS Director Kregg Mowery explains, "We were having problems keeping our data updated. There were recurring instances of information in one database being updated without the other being updated as well. When the information was correct in both, it took entering data into each database separately. This redundancy wasted valuable time." Sage's Enterprise Edition CRM software was recommended because Majestic could connect it with their MAS 90 by using Micronique's CRM Link, meaning the data in both systems could easily be kept consistent with each other. 

Micronique's CRM Link is used by Majestic's ten customer service representatives. These people make nearly 5000 outbound calls per month to customers across the country. "We link to MAS 90 on nearly every call our sales people make or receive," says Sales Administrator Kari Sowby. "Our goal is to make each call as short and informative as possible. With Micronique's CRM Link, we are able to access specific information about a customer's account quickly. With the amount of orders we receive, there is no way my ten people could process that many orders without Micronique's CRM Link. We couldn't do this much business without hiring additional staff."  

Micronique's CRM Link enables Majestic Enterprises to have great customer service, which inevitably enhances their sales. "When a customer calls inquiring about an order, they rarely know their invoice number. They usually know the dollar amount of their order, however. With Micronique's CRM Link, this is all the information we need to look up their invoice," says Kari. "We can respond to our customer quickly. This saves us time and, more importantly, saves our customers time. If the customer receives good service, they are more apt to want to do business with us in the future." 

The customer service representatives at Majestic got a taste of what their jobs would be like without Micronique's CRM Link. Thanks to a quick response from Micronique, this experience was short lived. Kregg explains, "Once we updated our MAS 90 to a newer version and I forgot that the Link needed to be updated as well. After we loaded the new MAS 90, we were unable to use Micronique's CRM Link. Our customer service reps screamed at me. I called Micronique the next day and they quickly shipped out the new Micronique's CRM Link. I had it installed the next day, but those couple of days definitely showed us the value of Micronique's CRM Link. This was definitely a case of 'you don't appreciate what you have until you have to do without it.'"