MICRONIQUE'S CRM LINK FOR MAS 90

Baby Think It Over creates an award-winning education program used for teen pregnancy prevention. The objective of the program is to simulate the parenting of an infant. The centerpiece of the program is an anatomically correct electronic doll that simulates the behavior of an infant. They sell to schools, youth organizations, churches, planned parenthood, and social service agencies. 

Baby Think It Over had previously used ACT contact management software and Quickbooks, which they outgrew. MAS 90 was chosen to replace Quickbooks and Sage's Enterprise Edition CRM software was chosen to supplant ACT because of the availability of Micronique's CRM Link to integrate the two databases. The company currently maintains 20,000 CRM software records and 12,000 MAS 90 records. Micronique's CRM Link is used in the marketing, sales, customer service, accounting and manufacturing departments. 

"We have been using The CRM software and Micronique's CRM Link for MAS 90 since I arrived at the company in early 1996," says MIS Manager Lisa Johnson. "The CRM software is easy to learn and to program. I picked it up quickly when I got here, and making changes has been painless." 

The CRM software and Micronique's CRM Link solved the invoicing problem that arose from selling to many schools within the same school district. The difficulty occurred because the party placing the order and the ship-to address would originate from the schools, but billing went to the district office. "We had many duplicate orders because the school and the district would each be credited with an order," Lisa explains. "The CRM software separated the involved parties and Micronique's CRM Link provided the invoicing solution to MAS 90. The three-level hierarchy format of The CRM software enables us to specify which school in which school district has placed a order while the district office would be invoiced."  

According to Lisa, the marketing, sales and customer service departments benefit from The CRM software with great efficiency. "Direct mail marketing programs can be filtered by SIC codes, state, or customer status. We have three status groups for our contacts. Prospects get follow up, while inactive customers get a "nudge" call or mailing periodically in hopes they will order again. Our CRM software's notepad is terrific, especially for the customer service department. It allows any representative to pick up where the last one left off." 

Baby Think It Over has taken advantage of Our CRM software's ease of screen customization. They have created an online form that is progressively filled out by three departments through the product repair and return process. Lisa explains how it works. "First, the customer service representative fills out the yellow fields of the form with the customer's "ship to" information. Then, receiving uses the blue fields to record receipt of the item to be repaired. Finally, the technician in manufacturing completes the green fields documenting date returned and repairs made. These instructions tell the customer how to avoid recurrence of the damage that was repaired. It is a really efficient and simple process that Our CRM software has enabled us to implement."